Research & strategy
Naming
Branding
Art direction
Web design

Atœm is an intimate, boutique studio in Melbourne’s Fitzroy, offering a bespoke approach to your Pilates program. From functional movement to neurological conditions, Atœm uses the Pilates foundational movement theory to achieve your specific goals and prevent injury. Integrating a somatic approach to various classes, Atœm’s aim is to offer conscious awareness to psychosocial and emotional development through movement, emphasising the internal physical perception of the experience.

The visual identity and expressions developed for Atœm’s digital experience seek to set an atmosphere that supports and reveals the studio’s multifaceted practice. The palette developed is inspired by lightness and darkness, movement and emotion, with a flourish of the skin and body.